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Marketing management

Marketing management

 Kotler, Philip.
 Pearson, [2016] ISBN: 9780133856460 (student edition)
 15 [edition]. Boston : xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cm.
Marketing
Marketing management /
# 1253
Marketing management /
Philip Kotler, Northwestern University, Kevin Lane Keller, Dartmouth College.
  • xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cm.
  • Kotler, Philip.
MARC
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